To help Veeam stand out as a global leader in data security software, NCompass International designed and executed two distinct, high-impact experiences that broke category norms and brought energy, playfulness, and memorability to the brand.

 

At the RSA Conference in San Francisco, we transformed the Moscone Center entrance into a high-energy gaming lane, drawing attendees in with fun, fast-paced challenges—each with a data security twist. Players competed to earn exclusive "Ransomwear" swag, a clever play on ransomware that became an instant hit. With lines wrapping around the block, the activation generated major buzz and positioned Veeam as both innovative and culturally attuned.

 

For the AWS re:Invent show in Las Vegas, we transported attendees to a different era with Terminal V, a fully immersive, mid-century modern airport experience. From uniformed flight crews in character to a gamified arrivals board offering a chance to win a first-class flight anywhere in the world, the activation delivered pure experiential magic. Terminal V not only captivated the crowd but doubled booth attendance and drove a significant increase in product demos and brand engagement.

 

By delivering bold, unexpected concepts tailored to each environment, NCompass helped Veeam shift perception, increase visibility, and connect with audiences in memorable, meaningful ways.