For Super Bowl LII in Minneapolis, Nickelodeon and the NFL teamed up once again to create the ultimate kid-friendly Super Bowl experience: the Super Bowl Celebrity Slime Showdown. Held at the NFL Experience fan fest, this one-of-a-kind live event blended sports, comedy, and Nickelodeon’s signature slime to deliver a show-stopping activation that thrilled fans of all ages.
The Celebrity Slime Showdown featured teams of celebrities, NFL athletes, and Nickelodeon stars competing in an over-the-top, slime-filled football competition packed with laughs, unexpected challenges, and jaw-dropping slime moments. With obstacle courses, slime end zones, and game-day energy, the event turned classic football drills into messy, made-for-TV moments.
Airing as a special on Nickelodeon on Super Bowl Sunday, the showdown brought the excitement of the big game to younger audiences and showcased Nickelodeon’s powerful partnership with the NFL. It also gave fans in attendance at the NFL Experience a chance to see their favorite stars—on and off the field—like never before.
With live audiences, interactive moments, and immersive slime action, the Super Bowl Celebrity Slime Showdown at Super Bowl LII further cemented Nickelodeon’s place at the intersection of sports and entertainment, turning football’s biggest weekend into something fun, inclusive, and unforgettable.
SUPER BOWL CELEBRITY SLIME SHOWDOWN
Client
NFL
Network
Nickelodeon
nick@nite
TeenNick
