Over the course of my tenure leading the Nickelodeon Promotions and Digital Creative teams, I oversaw the development and production of thousands of promos and digital content pieces that spanned series launches, tentpole events, and day-to-day brand campaigns. Our department was the engine behind Nickelodeon’s marketing success—responsible for driving ratings, viewership, and massive social engagement across all platforms.

From ideation to execution, we crafted breakthrough campaigns that connected with kids, families, and culture at large. Working with an incredible array of talent—from Justin Timberlake and Dwayne Johnson to the First Lady of the United States—we created high-impact content that consistently elevated Nickelodeon’s presence, influence, and brand image to compete head-to-head with top-tier networks.

Our work garnered numerous industry accolades, including a Daytime Emmy, and played a critical role in solidifying Nickelodeon’s reputation as a creative powerhouse in the entertainment space.

PROMOS

Network
Nickelodeon