In partnership with Party City, we created Nickelodeon’s Ultimate Haunted House, a multi-year Halloween broadcast event that became a seasonal staple. At its core were custom fully built, immersive haunted houses — designed with cinematic detail and packed with creepy corridors, surprise rooms, and iconic Nickelodeon-style scares.

 

Hidden cameras captured celebrities and kids as they braved the experience, delivering jump scares, big laughs, and unforgettable moments. This innovative format blended unscripted comedy, Halloween horror, and star power into one must-watch special.

 

The program delivered standout ratings across multiple Nickelodeon networks, and due to overwhelming fan demand, it aired repeatedly throughout the season. On social, the special overperformed, driving major engagement and awareness for both Nickelodeon and Party City during the most important retail season of the year.

 

By merging immersive experience with broadcast innovation, we helped both brands own Halloween in a way that felt fresh, fun, and unforgettable.