To celebrate the launch of CoComelon Classroom, the newest live-action series from Moonbug Entertainment, we produced an intimate and impactful premiere screening designed to resonate deeply with families, influencers, and media. The goal: to debut the show in a space that authentically reflected its themes of early learning, curiosity, and creativity—and create a premiere experience that felt as joyful and meaningful as the show itself.

 

Held at the Cayton Children’s Museum in Santa Monica, a nonprofit space dedicated to enriching the lives of children through play, the event offered the perfect setting to bring the series to life. The museum’s playful, hands-on environment provided a seamless backdrop for a family-first event that emphasized learning through experience.

 

The day featured a red carpet arrival, screening of the premiere episode, and a special educational panel with early learning experts and members of the creative team. Families had the chance to meet beloved characters from the series, including JJ and Ms. Appleberry — played by National Teacher of the Year Juliana Urtubey—while kids engaged with museum exhibits and curated activities inspired by the show.

 

The premiere successfully created buzz and goodwill among the parenting community, delivering targeted influencer engagement, heartfelt press coverage, and a meaningful brand moment that introduced CoComelon Classroom as more than a show—it’s a tool for connection, discovery, and play.